The Schweppes Redesign aims to make the visual identity feel fresh, new, and bold. An emblem was designed as a container for the logo, which makes the logo more versatile. The current Schweppes logo is an odd shape, which makes it difficult to be used across various mediums. Adjustments to the current color palette were made to help the brand stand out and make ginger ale feel fun and exciting. I created a brand guidelines booklet to keep everything that followed consistent. Along with the visual identity, there is a website design, social media page, and merchandising.