The Copa America is the biggest international soccer tournament in South America. The tournament is usually held every 4 years. The host nation for the 2028 Copa America is Paraguay. The brand guidelines for the tournament were designed keeping the rich history of Paraguay in mind. Some design elements were inspired by the passion flower, Paraguay’s national flower. The color scheme reflects Paraguay’s national flag.

The website allows fans to view all information regarding the tournament, such as match schedules and participating teams. It also allows fans to purchase merchandise to support their favorite teams. 

Other assets include advertising posters, TV graphics, and tickets.